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ADserter HLS: Cloud based Ad insertion

Home >> Ad and EAS >> ADserter HLS: Cloud Based Ad Insertion

        Ad Server Profiles
   
  • Primary Targeting: allows advertisers to reach consumers identified by their demographic characteristics such age, gender, income, ethnicity, and more
  • Behavioral Targeting: uses information collected from a consumer’s browsing history including websites visited or searches conducted, and then displays relevant video ads to that consumer, empowering advertisers to reach interested consumers based on age, sex, household income, number of children, interests and in-market status
  • Contextual Search Targeting: targets an individual based on a subject of particular interest to them, displaying ads on sites related specifically to the content the individual is viewing on a webpage
  • Keyword Targeting: Lasertargeting gathers anonymous information about a consumer’s interest while searching for a specific product or service on various search engines, categorizing the search and then displaying relevant video ads on websites the prospective buyer visits to encourage a purchase
  • GeoLocation Targeting: delivers customized video ads to an audience in a specific geographical location, enabling advertisers to target by state, DMA, city and even zip code
  • Re-Targeting: uses information collected from a consumer’s browsing history including websites visited or searches conducted, and then displays relevant video ads to that consumer empowering advertisers to reach interested consumers based on age, sex, household income, number of children, interests etc.
     
     
     
     
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