EXPWAY Mobile TV Platform - A complete solution for creating, aggregating and delivering advanced
Mobile TV services over broadcast and cellular networks. It provides Content Providers, Commercial Operators, Network Operators and Broadcast Operators with a management platform for Electronic Service Guide (ESG), Interactive and Datacasting services.
Software Consists of 4 modules:
- Service Designer
- Service Aggregator
- Unicast Delivery Server
- Broadcast Delivery Server
and Datacasting satisfy end-user needs for ubiquity, allowing them
to receive up-to-date information and consume it anytime, anywhere.
Interactivity - More than just watching content
Interactivity is an extension of the basic ESG that provides special
interactive content and services, allowing all kinds of exciting
and revenue-generating end-user interactions.
Watching a TV program or a video clip live on your mobile phone
is already a reality. Yet today’s users are increasingly looking
for ways to interact with and personalize their mobile TV experience.
So the next step is to give users the opportunity to play an active
role during consumption. Perhaps more than any other feature, interactivity
is what seals the bond between user and operator.
EXPWAY is therefore already looking beyond the multimedia search
engine capabilities that are at the core of an ESG, envisioning
a new content consumption experience where end-users are active
and have fun interacting with their favorite programs.
Voting, betting, polling, quizzes, lotteries and content feeds
are just a few of the interactive services that Operators can offer
allows operators to better monetize their advertising space
Advertising – Managing new advertising space
EXPWAY’s advertising management solution for mobile TV allows
unique management of advertising space on mobile TV services.
With the emergence of mobile TV, the mobile screen is becoming
a mass media in its own right. Mobile TV services vastly increase
end-user exposure to advertising screens. The Electronic Service
Guide (ESG), which users are required to use to access Mobile TV
services, represents an additional and highly effective advertising
Telecom Operators, content owners and media agencies have identified
the tremendous business opportunities that could be generated by
well-targeted advertising campaigns on mobile phones. This phenomenon
is a parallel to what is happening on the mobile internet, where
acceptance of mobile advertising is on the rise. Advertising specialists
& Telecom operators are facing new challenges as they seek new
solutions to help them efficiently roll out digital campaigns for
The EXPWAY advertising management solution is implemented in partnership
with an advertising company. It offers a unique advertising management
solution that allows unique management of the advertising space
provided through mobile TV services. By combining precise descriptions
of TV contents with efficient management of advertising space sales,
this solution enables interactive advertisements that are targeted
to match individual viewers’ interests. In addition, they
can be contextualized according to what’s currently playing
on the mobile TV.