As digital video services make their way from the point of origination to the viewers, there can be any number of reasons for the desire, or even an urgent need, to insert or overlay a program with other content, such as a TV station or network logo, sports results, program promotions, and commercial advertising. Some of the content is inserted as a means to monetize programming, while other may be mandated such as emergency alert messages. Often the content from a remote location carries ads that are not relevant to the local viewers. This changes the value proposition of the program by enabling insertion of ads that carry local relevance.
Whatever the reason for digital program insertion (DPI), or modification of the original content video stream, a flexible multi-purpose technology is desired to deal with many potential requirements all of which can occur within the span of a single commercial break.
The trend toward watching live content on mobile devices, and as IP-based video delivery is becoming ubiquitous at home and while on the go, a more sophisticated advertising campaign may utilize a viewer's geo-location and other information available from the mobile device to deliver highly targeted ads.
DVEO always works closely with its customers and has developed ad insertion solutions in response to real world requirements in order to provide a flexible targeted ad insertion framework, which breaks away from the static schedule norm towards a more dynamic operational mode. DVEO offers two major products to optimize content monetization and advertising ROI, the AD SERTER and the AD SPOTTER. Both solutions are integrated with DVEO's encoding/transcoding, streaming and media server products, enabling the creation of advanced, yet affordable, end-to-end content delivery solutions.
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