The last two years have been marked by intense changes in the consumption habits of our society. People have become accustomed to consuming products, services, information, and entertainment through more diverse and diffuse means.

And digital became the "new normal".

The audiovisual segment is a great example of these changes and streamers and broadcasters around the globe are there to prove it. But what is yet to happen in the area of ​​video content production? Here are 5 innovative trends in the streaming and broadcast fields.

1. Live commerce

Very popular in the Asian and Latin American market, sales via live streaming will be even higher in 2022. Last year, the social media sector already felt the power of live commerce and everything indicates that in 2022 this will be a very important channel for sales — especially when combined with influencer marketing. It is worth noting that leaving the links close to the screen is essential to ensure greater sales success since the entire concept of live-commerce revolves around watching content and buying with just a few clicks.

2. Tell a story

For those who follow the short videos on Kwai or TikTok, you know how many “POVs” — videos created with a user's point of view in a hypothetical situation — have a high power of viewing and engagement. In fact, creating content that works with a story can generate much more relevant engagement.

3. SEO for videos

Anyone who thinks that SEO (Search Engine Optimization) only serves to promote text materials is wrong. The world of videos can also be boosted by these strategies so that your content has good visibility in the users' timeline.

Consider investing in ads and tools that make the practice of SEO even more feasible to bring more visibility to published videos. One of the most important points is to pay attention to the hashtag generator.

4. Collabs and relationship with users

Launching a collaborative trend, which involves the consumer participating with their own video, is a very efficient way to generate engagement. In addition, relying on influencers to give more vent to these trends is a great call to reach more (and different) audiences.

5. Videos from behind the scenes

Showcase the time and effort you put into your business to give your customers a behind-the-scenes look at your brand and yourself. Increased sales will follow from generating interest in your brand.
To assist them in better understanding where and how your products/services are delivered, show them your work routine, what it's like to work in your office, and how your content is made.

If you want to take your video content to the next level and reach a wider audience, you should consider visiting the DVEO Online Store.

Discover the full range of high-performance equipment offered and make your streaming or broadcast project a success.