Online video streaming quality plays a massive role in the viewer experience. Video quality is so essential that OTT broadcasters risk revenue losses of up to 25% when their streaming quality is compromised. This post will explore how encoding and transcoding help maintain high-quality streams, focusing on cloud transcoding's advantages and practical setup on platforms like DVEO's Brutus Cloud.

Modern File Formats: A Overwhelming Variety

Film may be recorded in many different formats using modern video cameras: H.264, DV and HDC, AVCHD, MPEG-2, ProRes, and other RAW formats as BlackMagic and Red Raw. These formats must be encoded and transcoded in order to be made streamable, as they are frequently unsuitable for streaming.

Basics of Encoding vs. Transcoding

Though they have different functions, encoding and transcoding are frequently confused:

• Encoding: converts files that aren't streamable into a digital format that can be streamed online.
• Transcoding: To handle variable internet speeds, transcoding generates many copies of a video file in various sizes, or renditions.

Cloud transcoding: What is it?

To enable different quality levels for streaming, cloud transcoding creates many versions of a video file in the cloud. This procedure makes it possible to automatically adjust to the internet speeds of viewers and does away with the requirement for real infrastructure.

Why You Should Use Cloud Transcoding

1. Ensure all devices are compatible.
By transforming files into the widely used H.264 format with AAC audio in an MP4 container, cloud transcoding guarantees that films work on every platform. This ensures flawless playback on all gadgets.

2. Make Adaptive Playback active.
Multiple versions of a video are used in adaptive playback to guarantee high-quality streaming regardless of the user's internet speed. This leads to less buffering and quicker startup times, making for an improved watching experience.

3. More Effective Allocation of Resources
The expenses of in-house transcoding, such as those for hardware, software, power, and technical assistance, are decreased by using cloud transcoding. Additionally, it enables scalable processing, meeting needs for peak load without requiring extra infrastructure expenditure.

Unlock the Power of Brutus Cloud: Advanced Features for Superior Streaming

DVEO’s Brutus Cloud transcoding platform offers a range of standard features designed to enhance your streaming quality:

• IP Input & Output Types: Supports various protocols including UDP Unicast, UDP Multicast, RTSP, RTMP (Pull & Push), SRT, and HLS, ensuring versatile integration with existing workflows.

• Input & Encode Video Codecs: Handles multiple video codecs such as MPEG2, H264, and H265, allowing for flexible encoding options.

• Input & Encode Audio Codecs: Supports a variety of audio codecs including MPEG2, AAC, and AC3, ensuring high-quality sound.

• Input Failover: Guarantees continuity in streaming by automatically switching to a backup source if the primary input fails.

• Closed Captions & Subtitles: Includes support for Closed Captions (608/708), DVB Subtitles, and Teletext, enhancing accessibility for all viewers.

• SCTE35 Marker Insertion: Allows for seamless integration of SCTE35 markers into HLS DASH manifests or UDP outputs for targeted ad insertion and content management.

• SPTS & MPTS Support: Facilitates Single Program Transport Stream (SPTS) and Multiple Program Transport Stream (MPTS) configurations for versatile broadcast needs.

• API Access: Offers API integration for smooth and automated workflows.

• DRM Support: Ensures your content is protected with Digital Rights Management (DRM), safeguarding against unauthorized access.

Conclusion

Adaptive bitrate streaming in conjunction with cloud transcoding is essential for broadcasters looking to deliver a premium viewing experience. Broadcasters may guarantee compatibility, adaptive playback, and effective resource allocation by utilizing cloud transcoding. Cloud transcoding may now be easily set up and managed by broadcasters of all sizes thanks to platforms like DVEO's Brutus Cloud.

Are you prepared to use cloud transcoding to improve the quality of your streams? To learn more about Brutus Cloud features, get in touch with our support staff or book a demo with us.

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